Why stand crew training?

Exhibitions and conferences are an ideal way of showcasing your company’s products and services – and ultimately increasing your sales.

But they require a costly investment. Hours of time and energy are devoted to creating the best stand and the materials to support your exhibit. High fees are paid to organisers to secure your prime position.

Sadly, the most important ingredient of the exhibition package is often forgotten – the people who work on the stand.

It is the quality and skills of your stand crew that make all the difference. They are the face of your company and it is their job to convert prospects into sales.

You need our Exhibition Stand Crew Training to ensure your team has the skills and knowledge to be first class performers from the moment they step onto your exhibition stand.

What are the benefits?

  • At the end of the training, your stand crew will:
  • Achieve higher rates of immediate sales
  • Achieve higher rates of follow up opportunities, of premium quality
  • Attract traffic to your stand as a result of their enthusiasm, motivation and outstanding sales skills
  • Make optimal use of the exhibition materials available to them
  • Engage in effective communications with delegates
  • Make the most of every opportunity that the exhibition presents

What does the training cover?

The content of our stand crew training is tailor-made for you. We take into account:

  • The requirements of your company
  • The type of exhibition/s you are involved in
  • The pre-existing experience and skills of the participants
  • The topics below can be used as a springboard for programme design.
  • Devising objectives and targets for your exhibition, and achieving them
  • How selling at an exhibition stand is different to other selling
  • Reviewing the roles, responsibilities and expectations of the team
  • How to accurately identify your customers
  • Communicating with multi-cultural delegates
  • Using exhibition stand materials effectively to strengthen core messages
  • How to manage difficult issues with confidence and finesse
  • Handling delegates’ questions with ease
  • Being aware of PR activities during the congress and knowing how to exploit these to your advantage